Examining User Engagement and Experience in Agritech
نویسندگان
چکیده
Abstract Purpose Agricultural technologies (agri-techs) have focused on developing the AI perspective of human-AI interaction rather than human perceptions and responses. A lack understanding their employees’ behavioral responses when interacting with advanced can lead to unexpected problems in future. Drawing theoretical user engagement, this paper examines impact five different technostressors engagement and, consequently, experience. Design/methodology/approach For data collection, 464 participants from U.S. Asian (Singaporean) agri-tech sectors were interviewed via an electronic survey. Findings The study showed that techno-overload, techno-complexity, techno-uncertainty positively related (t = 2.609; t 6.998, 6.013, respectively), whereas techno-invasion negatively correlated –2.167 –3.119, respectively). Singapore –2.185, –2.765; –5.062, while techno-insecurity surprisingly nonlinear correlations engagement. In both studies, is experience 2.009 for 2.887 study). Originality/value First, provides agri-techs a modern framework better predict employees managing AI. Second, expands equation change discipline management by introducing dimension readiness.
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ژورنال
عنوان ژورنال: International Journal of Contemporary Management
سال: 2023
ISSN: ['2449-8939', '2449-8920']
DOI: https://doi.org/10.2478/ijcm-2023-0003